Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that youre a professional-pitching an idea, vying for a contract or grant, or presenting at a meeting-getting your point across effectively suddenly seems pretty essential for success, doesnt it?

Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.

Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order. Using scripting, you will master the fundamental principles of communicating:

• How to grab the readers or audiences attention from the start
• How to maintain the connection while proceeding smoothly from topic to topic
• How to provide the substantiation for the points you made
• How to communicate with people from other groups, such as marketers, investors, users, and others
• How to overcome such obstacles as fear, boredom, and aversion to your material

Distilling the art of communication to its essence, The Essence of Communication for Science and Technology Professionals and Managers empowers you to communicate with confidence and authority in every situation, to every audience.

The Essence of Communication for Engineers, Scientists, and Technology Professionals

FROM THE PUBLISHER

This book is written for engineers, scientists, and technology professionals who require a simple, concise, and practical guide to all forms of communication: writing, presenting, and interacting (such as in meetings and team activities). It also provides strategies for communicating technical information to non-technical audiences, a frequent concern when applying for funding or selling technical products. It provides useful, proven methods for accomplishing these communication tasks, focusing upon real-world situations and challenges. It's a basic principle: In order to convince a reader that communications can be fun, the book on communications must be fun to read. More than a mere outline or storyboard, it assists the communicator in capturing the connection, flow, and appropriate reinforcement.

SYNOPSIS