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The World Is Flat: A Brief History of the Twenty-First Century  
Author: Thomas L. Friedman
ISBN: 0374292884
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   Book Review
When scholars write the history of the world twenty years from now, and they come to the chapter "Y2K to March 2004," what will they say was the most crucial development? The attacks on the World Trade Center on 9/11 and the Iraq war? Or the convergence of technology and events that allowed India, China, and so many other countries to become part of the global supply chain for services and manufacturing, creating an explosion of wealth in the middle classes of the world's two biggest nations, giving them a huge new stake in the success of globalization? And with this "flattening" of the globe, which requires us to run faster in order to stay in place, has the world gotten too small and too fast for human beings and their political systems to adjust in a stable manner?

In this brilliant new book, the award-winning New York Times columnist Thomas Friedman demystifies the brave new world for readers, allowing them to make sense of the often bewildering global scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, Friedman explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; and how governments and societies can, and must, adapt. The World Is Flat is the timely and essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.


The World Is Flat: A Brief History of the Twenty-First Century

FROM OUR EDITORS

Even a brilliant provocateur like foreign affairs expert Thomas L. Friedman would not presume to write a history of the 21st century based on the first four years of the millennium. But in this important socioeconomic study, a follow-up to 1999�s The Lexus and the Olive Tree, the three-time Pulitzer Prize winner argues persuasively that globalization, with all its attendant geopolitical effects, is the single most significant trend of our day. To paraphrase the ancient Chinese curse, we are indeed living in interesting -- and historic -- times!

FROM THE PUBLISHER

The World Is Flat is a timely and essential update on globalization, its successes and discontents, illuminated by one of our most respected journalists.

FROM THE CRITICS

Fareed Zakaria - The New York Times

Terrorism remains a threat, and we will all continue to be fascinated by upheavals in Lebanon, events in Iran and reforms in Egypt. But ultimately these trends are unlikely to shape the world's future. The countries of the Middle East have been losers in the age of globalization, out of step in an age of free markets, free trade and democratic politics. The world's future -- the big picture -- is more likely to be shaped by the winners of this era. And if the United States thought it was difficult to deal with the losers, the winners present an even thornier set of challenges. This is the implication of the New York Times columnist Thomas L. Friedman's excellent new book, The World Is Flat: A Brief History of the Twenty-First Century.

Warren Bass - The Washington Post

The World Is Flat continues the franchise Friedman has made for himself as a great explicator of and cheerleader for globalization, building upon his 1999 The Lexus and the Olive Tree. Like its predecessor, this book showcases Friedman's gift for lucid dissections of abstruse economic phenomena, his teacher's head, his preacher's heart, his genius for trend-spotting and his sometimes maddening inability to take himself out of the frame. It also shares some of the earlier volume's excitement (mirroring Rajesh Rao's) and hesitations about whether we're still living in an era dominated by old-fashioned states or in a postmodern, globalized era where states matter far less and the principal engine of change is a leveled playing field for international trade.

Publishers Weekly

With the rise of technologies like high-speed Internet and the knocking down of barriers both literal (the Berlin Wall) and figurative (the opening of China's economy to free trade) portions of this audiobook could have been outsourced to recording studios all across the globe. As Friedman notes in this lengthy but informative audio, new technologies, political paradigm shifts and, more importantly, innovative individuals at the helms of startups have leveled the playing field in the global economy. That this audio wasn't outsourced is fortunate for listeners, as Wyman is a veteran nonfiction narrator with an extensive background in voicing animation. Upon first listen, one cannot help thinking of the exuberant heroes of Saturday morning cartoons; once listeners grow accustomed to Wyman's youthful tenor, his professionalism and talent shine through. Though Wyman's voice doesn't have the professorial gravitas to match a journalistic work such as this, listeners should have no reservations about choosing this engrossing audio for long-distance travel or simply casual listening. Simultaneous release with the Farrar, Straus & Giroux hardcover (Reviews, Mar. 28). (Apr.) Copyright 2005 Reed Business Information.

Library Journal

Look around: this Pulitzer Prize-winning journalist claims that the most significant events of the 21st century are happening now. The globe is "flattening," with technology binding more and more countries together. Copyright 2004 Reed Business Information.

Kirkus Reviews

Of globalism and its contented. New York Times columnist Friedman (Longitudes and Attitudes, 2002, etc.), always glad to find possibilities for hope in the most tangled international trends, offers a mantra to accompany the outsourcing of jobs in the brave new transnational capitalist world: "The playing field is being leveled. . . . The playing field is being leveled." The phrase is that of a Bangalore-based captain of industry; Friedman's gloss, which seems merely rhetorical at first but turns out to have some legs, is: "the world is flat." Which is to say: new communications technologies and business strategies have erased certain obstacles between nations and peoples in at least the realms of knowledge work and intellectual capital. India, for instance, graduates huge numbers of accountants each year who can readily be put to work doing the grunt labor of preparing Americans' tax returns, leaving it to the erstwhile U.S. preparer to do something wonderful and meaningful with his or her time-estate planning, say, or portfolio management. Friedman is sober-minded enough to recognize, of course, that not all homegrown preparers are Warren Buffetts in the making, and that some people will not thrive when their jobs wander across the oceans-though some may wind up in the Colorado phone bank that, Friedman seems most impressed to learn, processes drive-through orders for a McDonald's franchise two states away. He is also quick to remark that the freer flow of information from developed to developing nation is a boon not just for the talented of the Third World, but also for the likes of certain bad guys: "Globalization in general," he writes, "has been al-Qaeda's friend in that it hashelped to solidify a revival of Muslim identity and solidarity . . . thanks to the Internet and satellite television."But Friedman is generally enthusiastic about world-changing trends such as just-in-time inventorying, supply-chaining and insourcing. Those who look forward to a planet of Wal-Marts and Dells will be charmed. Those who don't-well, welcome to the flat world. Author tour