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Dealing with Darwin : How Great Companies Innovate at Every Phase of Their Evolution  
Author: Geoffrey A. Moore
ISBN: 1591841070
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   Book Review

From Publishers Weekly
"Innovation" is one of the great buzzwords of management theory, but this treatise accords it a thoroughgoing analysis. Management consultant Moore, author of the bestselling Crossing the Chasm, argues that companies can escape the marginless hell of commodity and price competition only through innovations that differentiate their products from their competitors' in the minds of...