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The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything  
Author: Guy Kawasaki
ISBN: 1591840562
Format:
Publish Date:
 
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   Book Review

From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business...