Book Info |
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The Art of the Start : The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything |
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| Author: |
Guy Kawasaki |
| ISBN: |
1591840562 |
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Book Review |
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From Publishers Weekly
Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with "GIST" ("great ideas for starting things"), covering a variety of facets to consider, from identifying your customer base and writing a business...
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